Marketing

Complete the form below to start working on your marketing plan. This will be emailed to you.  This completes Module 8. Marketing Next Module 9. Inspiration Back to Main Course Outline

As you go forward building your business and developing marketing strategies be sure to ask for help when you need it. Even pay for assistance. A great place to seek help if you are located in the United States is through SCORE.org. They can partner you with a no cost business mentor in your area. … Read morel. Seek Assistance

For all your marketing efforts there should be a return on what you invest. Whether you spend money or spend your time…your business should begin to grow because of these efforts. Patience is important; but be prudent as well. Evaluate your marketing strategy. Set markers so you know if what you’re doing is working. For … Read morek. Return on Investment (ROI)

Consider partnering with other doulas and businesses as part of your marketing efforts. For example you might partner together with another doula to have a booth at a local baby fair where you can each promote your services. Other ways to partner may be to send referrals to a chiropractor, massage therapist, or yoga studio … Read morej. Partnering

Build your network. Go to business events in your community. If you don’t know where to begin, then start your own network of doulas where you live. Your network does not have to be other birth professionals reach out to a mix of other professionals. At some point everyone will know some one that is … Read morei. Networking

The following are really useful websites to create a profile and list your doula services for free. The key to business success is continuous promotion to spread the word about your amazing doula skills. Some of the websites allow you to list your availability to serve families seeking doulas. Remember to include up to date … Read moreh. Doula Listings

A strategy to market your doula business is to have ongoing free informational talks where you educate any one that will listen about the benefits and work of doulas. These can be held in partnership with other doulas or similar businesses. You may be able to get space at a library, community center, hospital, yoga … Read moreg. Informational Talks

Social media websites are a great low cost method to promote your doula business and build your network. They can overwhelm. Try them out. Then focus on 2-3 that bring results. Don’t spread yourself thin. It is just not possible or necessary to be on every social media site. What is important is to be … Read moref. Social Media