Social media may help your birth business, however, it can also have a neutral effect, not really translating into increased revenue, and consuming oodles of your time. It is okay to opt out of social media or use it sparingly, but don’t tell Mark Zuckerberg.
You want to gauge if social media works for your birth business. Start by asking, “What should my business gain through social media?”
- More customers
- Increased exposure
- Build a community
- Increase sales
- Promote your message
- Fill in the blank _________________
Being effective in one community is more powerful, than joining several and not finding your voice.